Saturday, June 8, 2013

Jay-Z: Sports Business of "Dead Presidents"

Kevin Durant to sign with Music Mogul and Icon Jay-Z's Roc Nation Sports. Changing marketing companies for the second time in two years. This represents a big change in the sports industry as Roc Nation now represents players in the NFL, MLB, WNBA and now NBA. Jay-Z once a part owner of the New Jersey/ Brooklyn Nets recently dissolved his shares to open up on a more lucrative journey and expand in the world of sports and entertainment. While some have criticized Jay-Z's motives and sports marketing knowledge Roc Nation Sports has an impressive list of sports agents to represent clients. 

      One of the biggest business moves which seems to flow by silently into the whispers and criticisms of Hova's business abilities was the signing of NFLPA Contract Advisor Kimberly Ann Miale in May. Kimberly will represent New York Jets Rookie QB Geno Smith. Since Roc Nation Sports has now infiltrated the big sports markets with athletes such as Robinson Cano, Geno Smith, Skylar Diggins and Kevin Durant rumors of mad and jealous agents are swarming. Some have accused Jay-Z's representation as illegal stating that Roc Nation Sports has yet to be certified by the NFLPA. Overlooking the facts, Roc Nation Sports has partnered with Creative Arts Agency a well documented sports marketing agency. 
       Jay-Z's business relationship with CAA Co-Head Michael Levin has come under scrutiny from different agents and marketing firms. Who fear Jay-Z is using tactics which put him above the law when it comes to NFLPA rules and regulations. As CAA has allowed Roc Nation Sports to recruit athletes from CAA's agency. Robinson Cano is one of the athletes which CAA allowed Roc Nation Sports to recruit. 
Roc Nation Sports has changed the game of sports marketing business. Usually the athlete is the cash cow but with Jay-Z now the agency is the cash monopoly with guaranteed endorsements and big money contracts waiting on the other end. Imagine Jay-Z representing Michael Jordan or Allen Iverson in the 90's the powers combined would make player union's scramble. Now look at reality Cano, Skylar, Smith and Durant four of the most marketable athletes in their respective leagues. 
      What to expect? Expect Roc Nation Sports to shake the hemisphere of sports marketing. Watch as the Music mogul becomes a sports business tycoon creating cash flow with the world's biggest athlete's. The big announcement will follow and the money gates will open when Jay-Z signs LeBron James and turns LBJ into the richest athlete on the planet. This is your official warning the sports business game is now changed "forever" and contrary to belief Hova understands the game of business. Jay- understands the "Sports Business of  Dead Presidents". 

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Clenaure Carter is now the Writer for covering Georgia Tech Football

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